I design and build digital products, from sketch to shipped code.

Selected work
2024 to now

Work

2026

Tuisku

An electric vehicle platform built on modular hardware, live telemetry and software defined systems, designed to stay efficient as the fleet grows.

Electric vehicles

Silver electric saloon in a bright concrete studio, lit by a tall window.

2025

Kulku

A subscription for electric bikes with live diagnostics, maintenance that books itself and a commute that starts in two taps.

Product systems

Off-white electric city bike leaning against a warm plaster wall.

2024

Halla

A compact electric device with careful power management, embedded firmware and industrial design ready for production.

Hardware and embedded systems

Compact grey device with a brushed aluminium dial and a small green status light.

Side projects
2023 to now

Projects

2025

Domestic Grid

A home systems planner that turns energy, climate and space into layouts, automation rules and a clear path for upgrades.

Residential systems

Calm Nordic living room with an oak floor, a linen sofa and a slim climate panel on the wall.

2024

Type Pressure

A study of rhythm, hierarchy and legibility when type is pushed to extreme size, density and motion on screen.

Typography experiments

Oversized black letterforms cut from matte material, casting shadows on pale paper.

2023

Haul State

Interface concepts for electric trucks: load awareness, range planning and the calls a driver makes on a long haul.

Transport systems

Silver electric truck on an empty road at dawn, with mist over a flat landscape.

Learning
Always ongoing

Education

Ongoing

Self directed study

Long form study driven by primary sources, reverse engineering and experiments, rather than finished courses.

Autodidactic

Advanced

Design and visual systems

Typography, layout, proportion and hierarchy, with a focus on clear decisions made under constraint.

Design

Foundational

Frontend engineering

Component architecture, state, performance and accessibility in modern frontend systems.

Software engineering

Applied

Systems thinking

Feedback loops, second order effects and failure modes across technical and organisational systems.

Systems theory

Daily

Typography and reading

Reproducing and taking apart historical work to sharpen the eye, one iteration at a time.

Craft

Ongoing

Critical reading and writing

Reading across design, technology, philosophy and economics, and writing it down to think more precisely.

Writing

Talks
Selected sessions

Speaking

2026

Product design

Interface truths under constraint

Designing UI when latency and imperfect data are the default, and still shipping something clear.

2026

Typography

Typography as infrastructure

Why type is not decoration: rhythm, hierarchy and density as tools for reading fast in complex interfaces.

2025

Engineering

State machines for humans

Modelling UI states, edge cases and failures so products behave predictably under real pressure.

2025

Performance

Speed is a feature

Skeletons, progressive disclosure and optimistic UI, and knowing when faking speed costs trust.

2024

Practice

Design critique without mercy

A way to critique that makes the work better: name the constraints, name the decisions, cut the ambiguity.

2026

alessandro.p

LinkedIn

Arena

GitHub

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